We often find ourselves buying things we don’t need. Here are a few reasons why this happens and how we can better understand our shopping habits.
Good Hormone Impulse
Meeting friends at the mall is a joyful experience, filled with happy hormones. During these moments, we may spot something cute that catches our eye. Encouraged by our friends, we make the purchase, only to realise later that the item wasn’t as appealing as it seemed. This impulse buying is driven by the positive feelings we associate with social interactions and shopping.
Loneliness and Boredom
When we feel lonely or bored, shopping can become a temporary distraction. We might believe that a new black dress or the latest gadget will fill the void. However, the ‘missing thing’ is often a deeper issue, such as a lack of meaningful relationships or a sense of purpose. Shopping becomes a way to momentarily escape these feelings, but it doesn’t provide a lasting solution.
Pressure from Social Media
Social media platforms like Instagram and YouTube are filled with influencers showcasing their latest hauls. The constant exposure to their seemingly perfect lives can create pressure to keep up. We may feel compelled to buy similar items to fit in or feel accepted, leading to unnecessary purchases.
Lack of Preparation
Often, we end up buying things we already have simply because we didn’t plan well. Forgetting an essential item for an important occasion can result in an unplanned purchase. Better organisation and preparation can help avoid these unnecessary expenses.
Seeking Validation
Sometimes, our purchases are driven by a desire for validation. We may buy trendy items to receive compliments or feel more confident. However, true validation comes from within, not from material possessions.
Understanding the reasons behind our unnecessary purchases can help us make more mindful shopping decisions. By recognising the triggers, whether they’re emotional impulses, social pressure, or lack of preparation, we can start to control our spending habits better. This awareness leads to more intentional purchases that truly add value to our lives.
Jennifer
17 November 2018 at 8:38 pmThis post is so true! For me, most of my purchases were to ‘fill a hole’ in my life. Buying something made me feel special and important. I didn’t realize that I was complete without it! Now I am able to stop myself and ask, “Do I really need this? Does this add value to my life? Do I want to bring this into my home?”