Your blog is full of hidden gems! Optimize old blog posts and bring them back to life.
I used to delete my older blog posts, even a whole blog several times because I didn’t like how they look and sound. Ahhh silly. I should’ve just edited them, right.
We can always revisit any writings on our blog (posts and pages) as long as we don’t confuse the readers. If by editing, it’s going to make an idea contradict with our well-known mission and vision, it is most likely to jeopardize our credibility. Other than that, editing is perfectly fine. In fact, it’s actually a good strategy to increase our blog’s traffic and performance.
If you treat your blog as a whole writing/brand profile, it’s good to do housekeeping once in a while. Whoever comes to love your latest blog post might dig up a little bit deeper to find similar content.
Re-check for spelling and grammar mistakes. I use Grammarly (Free version) to get a mistake-free writing, at least without the critical issues. Our language style is also changed and improved by time. Editing your old blog post into your current writing style will result into better consistency.
Clean up the content. Add, subtract and edit information based on your current knowledge. Include updates especially on reviews and stories.
3. Readability (flow)
Make sections and include headings and subheadings. Improve the structure to make sure your blog post has Intro-Body-Conclusion framework. Establish a good length throughout your blog, write more if it’s too short. Summarize if it’s too long. Sometimes, you can also divide it into two blog post with separate but related titles to improve reader’s comprehension. I found the Readability Analysis tab that comes with Yoast SEO plugins to be helpful in improving my blog post readability.
As we blog more, we will have clearer direction and focus, edit your writing to make it relevant to the current theme/focus of your blog.
Include links to your other related blog post to encourage more navigation internally. Check for broken links. You can install the Broken Link Checker plugins on your blog. There is also the Online Broken Link Checker – a free online tools, just paste your blog post url to get it checked.
As a writer, I believe visual aids is the one thing that we often neglected and hardly give enough attention to. Include more images in your blog post or better, create info-graphics and Pinterest-friendly materials. I always go Unsplash to get beautiful free stock images while Canva is a great online tool to create stunning info-graphics. Edit, resize, re-position, and put watermark on existing images. Optimize by using the best image to be the ‘featured image’.
7. Text style
This may with be related with Readability but it’s to emphasize text in you blog post – not just to headings and subheading, but also to numbers, bullets, and quotes. Bold, underline, color or make certain text bigger to highlight important points.
Update and optimize your keywords, categories, and tags. Make sure you already have SEO plugins installed on your blog and establish good connection between categories, sub-categories and tags. Use the these keywords sufficiently within the blog post body to improve keyword density.
Delete spam comments. Respond to the comments and based on the questions asked by the readers, include the information/respond/answer in the blog post (body). Then, notify the readers that you have updated the information in the blog post itself. This will make you blog post more comprehensive while other readers can also benefit from it without having to scroll down the comment section.
Reconstruct old title to be more catchy and SEO-friendly
Last but not least, share you updated blog post across social media and emails for other people to benefit from them.
That’s all from me today. I bet there are indeed many hidden gems in your blog that deserve some polishing today.
Enjoy writing, enjoy blogging!